Digital Data Analysis Tools – Educational Program for SMEs

Education title: Digital Data Analysis Tools – Educational Program for SMEs

Name of the relevant MontEDIH service: Skills Development and Training – Digital Data Analysis Tools

Service provider: Institute of Modern Technologies of Montenegro (ISTCG)

Trainer: Marija Tomović, Mr Borislavka Golović-Kažić

Target users:  Small and medium-sized enterprises (SMEs) and public institutions interested in developing the digital skills necessary for effective data management and analysis using modern digital tools.

Course Content: In the modern business environment, data has become the most valuable resource of any organization. Its proper use allows companies to make informed and strategic decisions, while neglecting data analysis leads to a loss of market relevance. This educational program is designed to empower small and medium-sized enterprises, as well as public institutions, to develop the skills necessary for effective data management and analysis using modern digital tools.

Through creative sessions and hands-on practical work, participants will gain knowledge in: Fundamentals of data management and the importance of a data-driven approach in business. Methods for data collection, cleaning, and structuring. Utilizing data visualization tools and creating comprehensive reports. Analytical thinking and identifying patterns and trends within data. Leveraging digital tools to make swift, precise decisions based on real-time data.

● Day 1: Introduction to Data Analysis and Digital Tool Fundamentals Participants will explore the significance of data analysis in modern business and get acquainted with digital tools (Google Sheets/Excel), focusing on data collection, cleaning, and basic visualization.

● Day 2: Advanced Data Analysis and Visualization The focus shifts to deepening technical skills through the use of advanced functions, pivot tables, and the creation of professional graphical representations.

● Day 3: Analytical Thinking and Decision Making Participants will work on recognizing patterns and trends, generating reports, and performing independent data analysis by applying the knowledge acquired during the course.

● Target Level: The program is tailored for beginners and intermediate users, focusing on specific challenges faced by Montenegrin companies in their daily operations.

Total Duration: 9 hours

● Format: 3 days × 3 hours per day.

Price: Free of charge for eligible users of MontEDIH EDIH services

Schedule: To be defined in agreement with registered participants, after the group is formed.

● Note: Participants are required to bring their own laptop.

Download Agenda